The map is not the territory
20 April 2021 | 8:02 am

And that’s a feature, the reason the map exists. The phrase reminds us not confuse the diagram or model or overview of the situation with the situation itself. Because they’re not the same. We make a map so we can leave things out. By leaving things out, we can help people focus on the core […]

Unsponsored
19 April 2021 | 8:27 am

When we do our work without regard for a third party, simply to serve the reader, the customer or the story, we’re creating something that’s unsponsored. The third party shows up when we’re encouraged (by payment or other means) to have multiple objectives. And those usually bring compromise. When our goals are aligned with those […]


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